Strategic Marketing Plan

A marketing plan is a key tool for a more in-depth strategic appraisal that helps define action plans aligned with the strategy. It ensures that short-term action plans are aligned with the strategic objectives.

Sapiens is primarily introduced in the analysis phase, with a holistic vision. In this phase we establish different strategic pillars for the company.

The company is thus better equipped to tackle the future, to continuously adapt to the environment and to acquire – or maintain – its competitive edge.