The Last Mile of Innovation
To whom, how and when to direct and communicate creations we have developed to turn them into innovations.
Innovating implies that creation is technically and economically viable, and adds value to society. For the idea created and technically validated to successfully enter the market, it needs a marketing, communication and commercial plan that ties all its aspects together, leading to the success of the innovation project.
Sapiens is necessary to understand the project’s knowledge, and to select the most appropriate techniques and tools in these areas.