Lessons in Innovation at elBulli
We deconstructed and took a close look at a success story such as elBullirestaurante, a case that has been studied by the most prestigious business schools (ESADE, IESE, Harvard, etc.).
A story as unique as that of elBullirestaurante provides many lessons on which to reflect. There is no magic formula that explains the factors behind its success. However, elements can be extrapolated and connected to a business or organisation, whether to innovate in a disruptive way, to rethink the business model or to manage it in a more efficient and sustainable manner over time.
This programme provides an in-depth insight into how an SME, with hardly any resources, was able to revolutionise a sector and became a world benchmark for disruptive innovation.